Industry experts are convinced that the world will never go back to how it was before the global pandemic. The "new normal," as media terms it, has a focus on more socially-distanced interactions and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Yearly or even longer-term marketing plans have lost their value amidst the constant waves ...

Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial impact.

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

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For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...