For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that may or may not be able to be backed up.

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

Mondelez International is one of the biggest food companies in the world. (Photo illustration by Alexander Pohl/NurPhoto via Getty Images) In an effort to become more consumer-centric, Mondelēz ...

The advertising ecosystem is beginning to comprehend the growing reach and influence of TikTok, but there is still much to be understood about emerging trends, key tactics and best practices for ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

"Madison Avenue" may not still be where adland is based, but plenty of creatives are still keeping the spirit of advertising's glory years alive with their campaigns. From glitzy Super Bowl spots, to ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

If you live in a city, out-of-home (OOH) advertising is unavoidable. Done well, a billboard, poster or even a bumper sticker has the potential not only to capture the attention and imagination of tens ...

Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from Institute of Practitioners in Advertising. Initiatives like The 3 ...