Mascot characters, like Pochita from Chainsaw Man, play a vital role in marketing anime series. Characters like Doraemon and Pikachu have become iconic mascots, surpassing their respective series.

Tower of God‘s anime adaptation has been rather tumultuous. While anime fans and critics alike praised the first season of the show, the second season wasn’t held so highly. The series still performed ...

As Dandadan cruises through the halfway point of season 1 and Okarun navigates an especially tough chapter of life with Momo, the source of his latest crisis has surprisingly endeared herself to the ...

Sanrio revealed that Takara Tomy has released new Punirunes featuring the former’s popular mascot characters like Hello Kitty and Pompompurin. This virtual pet toy has a gimmick that lets the owner ...

A high school senior created the persona for his school's first mascot, Bam the Bulldog. Cameron Gracia has performed as the mascot for three years at various school and sporting events. Gracia was ...