This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on 3 ways market research can help build a flawless product ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on pricing a new product: the right product pricing ...

Volkswagen Group has appointed Ludwig Fazel as its new head of group and product strategy effective Dec. 1, the automaker ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great companies can create products that fail. But why do companies fail at new products?

A strategy is the approach you use to fulfill an objective. For example, if your communication objective is to increase awareness of your product among media by 20 percent, engaging in a press-release ...

Product valuation fixes the price of a product based on what potential customers are willing to pay. Companies want to set the price high enough to cover their costs, but just below the maximum value ...

Opinions expressed by Entrepreneur contributors are their own. Most business owners want to quickly launch a new digital product and achieve instant market success. In practice, enchanting growth ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...