Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Businesses fail to grow because founders skip a crucial step. They create offerings based on what they think people want, missing what customers actually need. Then they wonder why nobody buys. You ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

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Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research from Taradel. The report was based on data ...

As small business owners begin navigating the second half of the year, they find themselves looking outward at a roiling sea — for a rogue wave in the form of inflation, changing tax codes and tariffs ...