The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

The MarketWatch News Department was not involved in the creation of this content. New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index(TM) was introduced at the recent ANA ...

Mickey Mouse leading a drum line at Disney's 2025 upfronts (Photo Credit: Disney/Jennifer Pottheiser) Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming ...

Nielsen's Big Data + Panel aims to improve audience-measurement accuracy for sports leagues and advertisers. For the first time, streaming platforms must share their audience data for accurate ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

People still want to watch sports on TV, and that means - at least for now - advertisers still need to spend on it. NBCUniversal said Tuesday that its new 11-year deal for NBA rights resulted in a 15% ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

While out-of-home sports ads have long been a staple of stadium signage, a new study from Stagwell’s Harris Poll concludes the impact of such ads extends well beyond venues, building fan excitement, ...

Walt Disney Co. says notable surges in advertising dollars committed to sports and streaming helped it match what it secured in last year’s “upfront” volume ...