Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Janet Lam is an AI solutions expert and the founder of Building Blocks Business Planning, helping businesses thrive through innovation. Economic uncertainty can leave even experienced business owners ...

In business, information is key to everything and carries a very definite competitive advantage. Whether you need to assess the success of a new widget or work out how your business is doing generally ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What’s the one thing you do before making a big purchase? Before buying a house, a car or ...

“Business without market research is like setting sail on a vast ocean without a map or compass. You may have a sturdy ship and a passionate crew, but without direction, you’re at the mercy of the ...