From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’ and where efforts should be focused in ...

Sponsorship has long been a means for brands to obtain reach and diversify their audiences, from the wealthy ancient Greeks ...

Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

The advent of 5G is beginning to make the true transformative potential of smart technology and the internet of things a reality. And with the ongoing Covid-19 pandemic placing new demands on ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not ...

According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far. As VIOOH’s ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

In the same way that exclusive offers and flash sales cause shoppers to throw rational thought out of the window, dwindling stock levels create a fear of loss and a sense of urgency that nudges ...

What are the skills needed by marketers to be succesful in the future? In our research for the Skills of the Modern Marketer report, we asked senior level marketers that question and have come up with ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...