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How Pepsi Once Outsmarted Coca Cola

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How Pepsi Once Outsmarted Coca Cola

In the 1980s, Pepsi pulled off one of the smartest marketing moves in history. While Coca-Cola was the world’s most iconic drink, Pepsi took a daring risk — and it worked. They challenged Coke in public taste tests, and to everyone’s surprise, people chose Pepsi’s sweeter flavor. Then came the real masterstroke: Pepsi hired Michael ...

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